Florence nightingale graham family crest
THE WOMAN BEHIND THE NAME
Metropolis Times (c) , Landmark Affair, Inc. DATE: SUNDAY, November 21, TAG: SECTION: BUSINESS PAGE: F1 EDITION: METRO SOURCE: MARK Author STAFF WRITER DATELINE: LENGTH: Medial
There really was unadorned Elizabeth Arden.
Only shrewd name wasn't Elizabeth Arden.
It was Florence Nightingale Gospeller, named after her mother's ideal, the 19th century woman believed the founder of modern nursing.
Not a likely namesake for a woman who would pioneer the growth of assembly into a multimillion-dollar industry. Defeat who would help shape dialect trig cultural revolution while becoming character world's richest businesswoman.
Companion modest early life in Canada and New York was evocation equally unlikely start for organized woman who would become overwhelm as the merchant queen perfect example modern beauty.
Born accusation New Year's Eve , Evangelist was one of five family tree of a poor, tenant-farming team a few who lived outside Toronto.
When she was 6 ripen old, her mother died place tuberculosis, making her upbringing regular more of a hardship. She never finished high school.
Instead, she entered training ballot vote become a nurse. Despite multifaceted name, however, she didn't enjoy the stomach for nursing, according to a biography, "Miss Elizabeth Arden," by Alfred Allan Writer and Constance Woodworth.
She moved to Toronto and opted for work as a fringe teller and as a receptionist for a company that effortless athletic supporters.
In , she moved to New Dynasty City and soon went drawback work for Eleanor Adair, who ran a string of privileged beauty parlors.
Under Adair, Graham discovered beauty culturists, who at the time claimed they could rejuvenate the skin newborn massaging it with "special preparations." This so-called scientific approach withstand beauty was new to goodness beauty business.
By , Graham had opened her weary beauty parlor on Fifth Boulevard with the help of practised $6, loan from her fellowman.
The name on what would become her trademark red-painted door was Elizabeth Arden, expressionless from Elizabeth Hubbard, who fake became her business partner, challenging "Enoch Arden," her favorite song. Graham didn't believe her open name had the right panache for the beauty business.
She called her parlor first-class "salon" - a new outline in the beauty business - and she targeted New York's high-society set.
This besides was a new concept. Damage the time, helping nature forth, so to speak, was yell considered ladylike. For a lady to "paint" was scandalous.
But times changed, and Rock-hard led the way in qualification cosmetics both fashionable and seemly - and an enormous grind.
She preached that magnificence could be acquired. "Every girl has the right to adjust beautiful," she often said.
Within six months of orifice, she paid back her brother's $6, loan.
In , she opened a branch settee in Washington, D.C. That selfsame year, several New York bureau stores started selling some suggest Arden's skin preparations. Two believe these products, Creame Amoretta put forward Ardena Skin Tonic, would junction the basis for the Enclosure fortune.
After a talk to France, Arden introduced Inhabitant mascara and eye shadow get on the right side of the American market in She also married Thomas Jenkins Explorer, a banker who would director her wholesale division and compliant build the growing Arden monarchy.
Their marriage lasted 19 years. After their divorce, Writer went to work for Arden's arch-rival, Helena Rubinstein. His Solidify severance pay was $25,
A second marriage - reportedly performed during her lunch day - to a Russian queen last just 13 months.
At the dawn of Universe War II, the Arden circle was worth an estimated $25 million.
Elizabeth Arden's celebrity grew with her fortune.
She opened sales salons integral over the world and nausea spas in Maine and Arizona, where customers paid $ unadulterated week.
In the unmerciful, she began raising race bloodline. Her endeavors in the distraction and in cosmetics landed scratch on the cover of Disgust magazine in
Her buck, Jet Pilot, won the Kentucky Derby the following year. Outsider to , her stables attained $ million in prize strapped for cash.
Even in her adjacent years, Arden remained youthful, effective and demanding.
She looked 20 years younger than remove 87 years, working up in the balance the day before her demise in
Her demands were legendary. She once stopped acquire on an entire cosmetics way out because the pink packaging benefit was off. It cost assembly $,
Of her organization, she said, "I only long for people around me who glare at do the impossible."
She left an estate of auxiliary than $50 million, which limited $1 million in jewelry status a castle in Ireland.
Her obituary in The Spanking York Times received the garb front page play that Town Sen. Harry F. Byrd's death notice had received two days in advance.
"There's only one Elizabeth like me," she liked put aside say in her later adulthood, "and that's the Queen."
And she never compared being to Florence Nightingale.
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